Lara Yousif

Performance & Marketing Director @Lafarge Canada

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2023 — Present

Performance & Marketing Director @Lafarge Canada

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CA

EDUCATION

2007 — 2011

Ryerson University

Bachelor of Engineering (B.Eng.)

2007 — 2011

Ryerson University

Bachelor of Engineering - BE

SKILLS

EngineeringAutocadProduct DevelopmentCivil EngineeringSalesProcurementContractorsContract ManagementContract NegotiationCementMaterialsConstructionBuilding MaterialsBusiness DevelopmentAccount ManagementConcreteBudgets

ABOUT LARA YOUSIF

I have spent the last 12 years working in the Ready-mix industry within various parts of the Lafarge organization. I have spent several years in the commercial, technical and operational sides of the business. My years of experience managing a fast-paced, high-demand Customer Service and Dispatch department in the Toronto market has allowed me to be a leader who works well under pressure. I ensure that I am a clear communicator with clear visions and strategies to my teams. My recent involvement in concrete sustainability has inspired a new perspective in my life. I have spent the last 2 and a half years putting efforts into collaboration with various stakeholders in the construction industry, primarily focusing on the reduction of embodied carbon within cast-in-place concrete and working towards the ultimate goal of carbon-neutral building materials.\"As a Lafarge employee that has had the opportunity to contribute in different roles, I have realized that you don’t have to choose just one thing to be passionate about. The way I drive for results is by finding my passion within each of my roles. “ - Lara

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Lara Yousif — Performance & Marketing Director at Lafarge Canada in Toronto, ON, CA | Unifers