Lara Verdugo
Head of Sales @ISDIN
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WORK HISTORY
Head of Sales @ISDIN
Morristown, NJ, US
Direct omnichannel sales strategy spanning brick-and-mortar, online retail, and DTC channels to strengthen brand equity and accelerate revenue growth. Focused on creating memorable customer experiences, optimizing channel performance, building a field team and fostering strategic partnerships to elevate the brand’s commercial presence in the US market.
EDUCATION
Universitat Pompeu Fabra
International Business Economics, International Economics
Academy of Chinese Language Studies (WLE)
Chinese Language and Literature
University of Mannheim
Bachelor of Business Administration (B.B.A.), Erasmus Exchange
International School of Bangkok, Thailand
High School, Business/Managerial Economics
University of International Business and Economics
International Trade, International Business, Trade, and Tax Law
ABOUT LARA VERDUGO
Passionate commercial leader with 13 years of experience driving growth for beauty brands across North America, Europe, and China. Expertise in omnichannel brand building, strategic sales, and marketing execution, with a proven track record of leading global, cross-functional teams to deliver high-impact campaigns that grow revenue and deepen brand equity. Skilled at cultivating retailer partnerships that elevate visibility, accelerate conversion, and create lasting brand value.
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