Lara Tomhave
Design User-Centric Content | Build Brand Audiences | Improve Customer Experience
- Role
- Consumer Insights Analyst at CareSource
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lara Tomhave
As an experienced designer, I create user-centric content to attract and build online audiences. My fit is within the nexus of design skills and user engagement to improve overall user experience and help the user to reach goals. I believe great design starts and ends with the customer. My process starts with cultivating user empathy; analyzing user data and competitive landscape to identify new opportunities and implement improvements, enhancing user satisfaction with the brand. I then execute high-quality brand and visual design deliverables inclusive of branding materials, marketing concepts, prototypes, product development, quality assurance, and project management. The process is an on going push and pull, requiring quick analysis and reaction to ensure all user and business goals are met. I\'m the person you can count on in a crunch to get the job done. A true right and left brain designer, I have mastered the art of being agile and creative on calendar. A skill that was crucial to my success in my last role assuming ownership all of all design / development in my department during Covid-19 staff reductions (previously the work of 4 people). I have expertise in- Creating user-centric content for attracting and building online audiences- Crafting useful, usable, engaging user experiences- Gathering and interpreting qualitative data and quantitative user data, enhancing user experience- Translating goals, data, and KPIs into high-quality, user-centric designs and experiences- Establishing and sustaining strong partnerships with internal and external business partners- Ensuring brand vision and quality are maintained from concept to product execution across multiple platforms.Technical & Specialized Skills- UI/UX: Wireframing, Prototyping, Storyboarding, Developing User Flows, Design for Accessibility, Research Methodologies- Design / Prototyping: Figma, Adobe Illustrator, Photoshop, InDesign, XD, Dreamweaver- Development: HTML, CSS, WordPress, Front-end Development- Branding: Graphic Design, Logo Design, Typography, Marketing- Professional: Microsoft Outlook, Excel, PowerPoint, IOS and PC literate, Google Suite
Experience
Consumer Insights Analyst
Jan 2025 — Present
Education
Savannah College of Art and Design
BFA, Design
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