Lara Shaw

Strategic Partnerships & Brand Marketing - Iheartmedia Multiplatform Group Carolina Region @iHeartMedia

Greenville, SC, US

iHeartMedia is the leading global media and entertainment company. As a Senior Account Executive, I specialize in Client Focused and Solutions Based Marketing. Portfolio includes Local/National radio stations, iHeartRadio Digital Audio, Podcasting, Targeted Digital (Email and Display), Total Traffic and Weather Network, OTT, Social and Event Marketing-Develop and manage $1.4MM revenue, with 13% annual growth track YOY-Create and implement Strategic Marketing Campaigns delivering client specific KPI\'s, including but not limited to in-store traffic, call volume and web lift within google analytics-Recognized Regionally as one of the Sales Leaders in the Automotive Specialty Division, leading market sales in Broadcast Radio, Digital, and Targeted Email campaigns-Recruited to lead and develop the Black Information Network launch and outreach in Upstate South Carolina-Effectively lead and execute over 50 live Broadcasts and events on average per year, from concept to event day logistics-Collaborate with National Digital Sales Team on customized products and deliverables for client, maximizing resources and company initiatives-2020 and 2024 President\'s Cub Recipient for client retention and YOY Sales growth.