Lara Rosenbaum

About Lara Rosenbaum

A former U.S. Freestyle Ski Team athlete, I’m now bringing ballet skiing back—to not only show how sports can be a vehicle for joy, expression, and creativity, but to inspire others to go for their dreams at any age.~ My B side: I help build and grow brands via integrated platforms and strategies. I’m a writer, editor, and creative marketing consultant. Founding Senior Editor: Women\'s Health Magazine. Ex. Fitbit and Hims/Hers. Other brands I’ve worked with: HOKA, Subaru, Westin, Gatorade, DQ, Spartan, SpaRitual, Scribd, KUHL, Indiegogo, Promax, Taos, Squaw Valley, and more. Publications: Allure, SELF, Shape, Men\'s Health, Men\'s Journal, WebMD, Men\'s Fitness, Runner\'s World, Yoga Journal, Afar, and several others. Currently obtaining a Master of Science degree in Mental Health.

Experience

1. Sr Writer & Fractional Marketing Director, Content Director, Creative Director, Strategist

   Lara Rosenbaum

   Jun 2002 — Present

   Recent projects include:> Current: Sr. Writer @ Momentous> Current: Fractional Creative Director & Marketing Director @ Acklen Avenue>Writer for WebMD & Subaru> Sr. Writer & Editor at Hone Health>Sr. Editor for Revel Digital>Advisor (creative marketing strategist) for Cortina Health >Creative lead (ACD) for Brookdale Senior Living>Creative marketing consulting for KÜHL: Campaign strategy, copywriting, scriptwriting.>Branded content for Under Armour.>Branded content for Technogym.> Editor & Educator at Course Hero>Editor: North by Shakespeare (book)- 2021 International Book Award winner>Content Director & Copywriter: Pawzitivity Pet Brands, Senior Pups, Vet Naturals and Ruff Trade platforms.>Writing for large consumer publications like Men\'s Health and Runner\'s World.Past projects include:>Freelance lifestyle editor at Yahoo.>Freelance Deputy Editor at Natural Health magazine.>Branded copy for Afar, on behalf of Westin.>Consulting: brand and content development, PR, copy, and marketing projects for Activejunky.com, Y4C, BoostCTR, Rockbot, Zego, Bluewolf/Salesforce, Omada, baladea, Squaw Valley, Taos, and other start-ups and brands.>Story, social media and video production for Audi and MSN.com at Olympic Games.>Book writing and editing for Advantage Books, Rodale, and private parties including Sarah Brokaw, Tari Prinster, and Baron Baptiste.

Education

• Stockholm University

  Swedish Language, Culture, and Film

• Lipscomb University

  Master of Science - MS, Counseling and Mental Health

• Middlebury College

  Bachelor of Arts (B.A.), English

  2000

• Dartmouth College

  Rassias Foundation Scholarship, French Language

Skills

• Advertising
• Magazines
• Magazine Articles
• Text Editing
• Brand Development
• Books
• Fitness
• Ghostwriting
• Newsletters
• Feature Articles
• Travel
• Travel Writing
• Copywriting
• Journalism
• SEO
• Press Releases
• Adventure Travel
• Health
• Sports
• Content Management
• Public Relations
• Content Development
• Proofreading
• Blogging
• Ap Style
• Content Marketing
• Marketing Copy
• Content Strategy
• Writing
• Freelance Writing
• Social Media
• International Development
• Editorial
• Yoga Instruction
• New Media
• Storytelling
• Publicity
• Social Networking
• Brand Awareness
• Social Media Marketing