Lara Pitkeathly

Social Media Manager @ScalePad

Vancouver, BC, CA

I lead the social strategy at ScalePad, working closely with our internal team and external partners to bring our most important brand initiatives to life.Key Responsibilities & Impact- Outline and implement social strategies for global brand campaigns in collaboration with Brand, Creative, PR, ensuring alignment and relevance across our market- Map out creative briefs and deliverables, shaping the development of social assets and toolkits for external partners- Create reports, measure campaign impact, and identify insights to continuously improve performance- Build and manage ScalePad’s Employee Advocacy program, empowering employees to grow their personal brands while boosting company visibility. Content from the program has reached 1.6B+ people, generated 9,700+ engagements, and contributed an estimated $19K USD in ad value in 2025 alone- Monitor social performance through social listening, keyword tracking, and sentiment analysis to optimize content and strategy- Develop content strategies that align product stories, employer brand, and executive thought leadership to elevate leadership visibility online.Key Project Highlights- Turned a Stevie Awards win into a fun, video-led social campaign that earned additional community recognition- Partnered with local companies veritree and Purposely for an Earth Week ESG campaign, achieving 8K+ impressions, 1K+ clicks, 17% engagement, and media coverage with our CPO- Highlighted Great Place to Work recognition through internal storytelling that engaged both remote and in-office teams- Created the first-ever ScalePad PR box in the Managed Service Provider space, from strategy to influencer rollout. Developed and executed the “Voices of the Community” initiative, engaging with community members to co-create content that builds brand influence and strengthens connections, driving indirect influence and long-term engagement.