Lara Pietropaolo
Field Executive Marketing @Royal Unibrew
Signup · Get unlimited contacts
WORK HISTORY
Field Executive Marketing @Royal Unibrew
Roma, IT
Visit On Trade customers to implement marketing initiatives and identify new clients, increasing distribution, brand visibility, and sales volume.• Analyze sales KPIs of key accounts and points of sale to identify growth opportunities and improve performance.• Support the planning and execution of tailored field marketing campaigns and trade activations in collaboration with the Trade Marketing team.• Support the planning and execution of tailored field marketing campaigns and trade activations in collaboration with the Trade Marketing team.• Develop and manage relationships with retailers, wholesalers, and external vendors, negotiating promotional spaces and merchandising visibility.• Organize and oversee promotional events to support product awareness and consumer engagement.• Drive product sell-out by combining sales strategies with brand activation and local marketing efforts.
EDUCATION
Universidad Loyola
Erasmus+ Project , Relaciones Internacionales
Università degli Studi di Napoli Federico II
Laurea Triennale , Scienze Politiche e Relazioni Internazionali
Luiss Guido Carli University
Laurea Magistrale LM, Marketing
Aarhus BSS - Aarhus University
Erasmus + Project
Liceo Classico Umberto I di Napoli
Diploma classico
ABOUT LARA PIETROPAOLO
Determined with strong personality.Flexibile, proactive and curious.Hi, I am Lara and I am 25 years old. I just completed my MSc in Marketing - Major in Marketing Relationship and Customer Engagement with a focus on the development of relationships between stakeholders, communication and new media.I finished my second Erasmus experience in Denmark in December 2021, where I studied at Aarhus University\'s School of Business and Social Sciences.Abilities: in the last year I have improved my soft and hard skills and I have followed and studied some courses regarding topics such as customer value and innovation, organizational issues in marketing and sales, brand management and market analysis, marketing communication and new media languages, product and brand management, web analytics and marketing, consumer behaviour in a retail setting, legal issues in marketing. Thanks to many different experiences abroad I developed interpersonal skills and adaptability, I\'ve been riding competitively for 4 years, I like to relate to people of different cultures and I love to travel.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.