Lara Pallard
Home Business Director Uk @Technogym
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WORK HISTORY
Home Business Director Uk @Technogym
London, GB
Leading the UK B2C/ Home business, driving growth, brand excellence and a premium customer experience. I act as Brand Guardian for the high-end consumer segment, creating demand through targeted marketing, digital activation and influencer partnerships.Key focus areas:• Leading and developing the local B2C/ Home team• Delivering strong commercial results and customer experience• Localising and executing global marketing and sales strategies• Managing campaigns that attract, convert and retain customers• Building strong influencer and partner networks• Integrating offline and digital touchpoints for a 360° journey• Partnering with HQ on product, commercial and marketing plans• Providing reliable forecasts and supporting cross-functional sales teams
EDUCATION
London College of Fashion, University of the Arts London
Fashion Buying & Merchandising
Università degli Studi di Genova
Master's degree , Law
SKILLS
ABOUT LARA PALLARD
At Technogym, the focus is on innovating home wellness solutions, a mission I spearhead with a blend of luxury retail insight and customer relationship acumen. My leadership in the Home Business division is informed by a history of transforming customer service standards, notably during my 20 years experience in the luxury industry. We\'ve cultivated an environment where effective communication and meticulous trend analysis drive our strategy. This approach, coupled with my dedication to service excellence, contributes to delivering high-end, personalized fitness experiences that resonate with our discerning clientele\'s lifestyle aspirations.
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