Lara Fredrick

About Lara Fredrick

Crafting Compelling Narratives that Captivate & Convert I believe powerful stories fuel successful companies. I blend the art of human-centered writing with the science of content-led SEO to create meaningful stories that resonate with audiences and rank highly in search results. Here\'s what I bring to the table- A storyteller\'s heart: I understand the power of weaving narratives that connect with readers on an emotional level, making information relatable and memorable- A strategic mind: I ensure your message reaches the right audience at the right time, whether that’s through optimizing content for search engines, developing meaningful email sequences, or sharing your brand’s story on social media- A content creator\'s toolkit: From blog posts to website copy, landing pages to white papers, I craft clear, compelling content across various formats- A data-driven approach: I believe in measuring results so we can understand where we started and know where we want to go. I track key metrics and analyze performance to continuously refine and improve your content strategy- A collaborative spirit: I thrive in teamwork and love working alongside marketing teams, designers, and subject matter experts to achieve shared goals. What I\'m passionate about- Using content to create meaningful connections between mission-driven companies and their audiences- Publishing well-written and well-researched content that helps real people- Uncovering data-driven insights to inform strategic content decisions- Staying ahead of the curve in the ever-evolving world of content marketing.

Experience

1. Content Seo Specialist

   the LEGO Group

   Jun 2023 — Present · Boston, MA, US

Education

• Sewanee-The University of the South

  Bachelor of Arts (B.A.)

  2010 — 2014