Lara K.

CMI Lead - REF US | Editor | Human Rights Advocate |SMM | Trend Hunter | Writer

Role
Principal Consumer Insights Specialist (Ref) at Midea America
Location
Louisville, KY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Principal Consumer Insights Specialist (Ref)

    Midea America

    Jun 2024 — Present · Louisville, KY, US

    Co-develop the innovation strategies for the Refrigeration US Division with International Business leadership with an entrepreneurial and futuristic mindset towards business direction and success.Lead, design, and initiate research projects to deliver new consumer insights and technology trends for next generation of products for the US market.Provide strategic advice to the Refrigeration Division for NPD in US.Develop cross cooperation and team development within the CMI international matrix organization.Establish relationships with cross-functional category teammates and retailers to help promote CMI capabilities during pre-PLR’s.

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Lara K. — Principal Consumer Insights Specialist (Ref) at Midea America in Louisville, KY, US | Unifers