Lara Hazenfield

Public Relations & Content Creation Manager @InnovAge

Denver, CO, US

Collaboration - Build solid partnerships with colleagues, service line teams, clinical teams, internal and external stakeholders, and other departments.Public Relations, Media, External Communications - Manage media and public relations, media video packages, press releases, talking points, speeches, and other communications. Develop corporate communications, procedures, and policies. Identify, vet, and coach leadership, staff, external stakeholders, and patients and families, for articles, op-eds, profiles, media interviews, and speaking or spokesperson opportunities.Research, Planning, Strategy - Develop and implement large to small public relations, media, and communications and crisis communications strategies. Identify key business challenges and differentiators, understand customer behavior, and target key audiences.Internal Communications - Collaborate with internal teams to develop and deliver internal communications and strategies, that support recruitment and retention efforts.Events - Partner with colleagues and stakeholders to produce, execute, and host events, including grand openings, town halls, webinars, and health fairs, including managing all media and public relations and creating content.Content Development & Management - Develop and manage content for website, social media platforms, and for other internal and external use. Create and edit organizational and corporate communications materials including executive bios, clinical bios, and other web content. Video Production - Direct, produce, write, and manage large to small video productions including working with production crews and creative service teams and managing contracts and budgets.(Microsoft Suite, Adobe, Photoshop, Premiere Pro)Social Media & Reputation Management - Manage, write, and post all social media. Manage and monitor reputation management platforms and social media engagement (Meltwater, Muck Rack, Critical Mention, Birdeye, Sprout Social)

University of Hawai‘i - Shidler College of Business (2018)

Master's Degree

University of Oregon

Bachelor's degree - BA