Lara Harrison
Senior Communications Manager with expertise in Marketing Analytics and Public Relations
- Role
- Senior Communications Manager at National Audubon Society
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Lara Harrison
With over a decade of experience in communications, marketing, and strategic…
Experience
Senior Communications Manager
Jan 2023 — Present
Lead The One River Project: Spearheaded a collaboration with The Walton Foundation and five partner organizations, including the National Wildlife Federation, to implement and execute a comprehensive communication strategy. Successfully showcased conservation efforts along the Mississippi River across multiple states by engaging community leaders and stakeholders to advocate for clean water and environmental preservation.2. 100-Year Paul J. Rainey Sanctuary Celebration: Directed the 100-year celebration in Abbeville, Louisiana. Coordinated with journalists to spotlight the sanctuary, led the production of a video highlighting its scientific significance, and authored a featured article on the National Audubon Society’s digital platform.3. Audubon Delta Leadership: Implemented the Audubon Delta vision, brand, mission, and strategy across Louisiana, Mississippi, and Arkansas, ensuring alignment with organizational objectives while addressing regional environmental priorities.4. Designed and executed communication strategies that amplified organizational impact through media relations, internal communications, social media, and storytelling.5. Cultivated partnerships and strengthened advocacy efforts by aligning communication plans with community and stakeholder needs.6. Hurricane Katrina 20th Anniversary Campaign – Planned and executed video + article package spotlighting the environmental and cultural impact of the storm 20 years later. Scheduled interviews, led messaging, and collaborated with the national social media team:
Education
Cardiff University / Prifysgol Caerdydd
Postgraduate Degree, Journalism
2017 — 2019
Florida International University
Master's degree, Global Strategic Communications
Southern University and A&M College - Baton Rouge, LA
Bachelor's degree, Mass Communication/Media Studies
2011 — 2016
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