Lara Dykstra

WORK HISTORY

EDUCATION

ABOUT LARA DYKSTRA

I’m a founding-level sales leader and high-ticket closer with a proven track record of architecting, scaling, and owning revenue systems in fast-paced, founder-led environments. My work sits at the intersection of strategy, psychology, and performance, where ethical selling, strong systems, and elite execution drive repeatable growth.Currently, I work as a Sales Consultant and High-Ticket Closer with SheSells, partnering with mission-driven founders to convert qualified inbound demand into decisive enrollments for premium coaching and education offers. I specialize in emotionally intelligent discovery, objection resolution, and commitment-driven closes—helping women step into higher income, confidence, and leadership through aligned, high-integrity sales conversations.Previously, I served as Head of Sales at Spark Networks Matchmaking, where I played a founding role in launching and scaling national matchmaking brands including JDate and JSwipe. I personally closed $2M+ in high-ticket programs, was responsible for ~50% of total matchmaking revenue, and built the entire sales infrastructure from the ground up—scripts, qualification frameworks, CRM stages, SOPs, onboarding, and call coaching systems. Alongside personal production, I hired, trained, and coached consultants while partnering closely with marketing, product, and leadership to optimize funnels, conversion, and long-term value.Earlier, I co-founded The Matchmaking Club, a boutique firm selling $7K–$20K premium packages to professional men across NYC and LA. I built and owned the sales function end-to-end, hiring and training the team, creating emotionally intelligent sales frameworks, and driving low-seven-figure annual revenue, strong month-over-month growth, and ~70% renewal rates.I began my career at Tawkify, where I mastered high-ticket, relationship-based selling and consistently exceeded quota through consultative discovery, strategic questioning, and values-aligned closing.A former USA National Beach Volleyball Team athlete, 2× FIVB Gold Medalist, 2× All-American, and National Champion, I bring elite discipline, resilience, and performance under pressure to every role. I’m drawn to founding and early-stage opportunities where I can operate as a player-coach, own outcomes, and build scalable sales organizations with long-term leverage.