Lara Whitlow

About Lara Whitlow

Lara Caton is an experiential event manager, passionate about bringing brands to life through unforgettable activations and large-scale events. With a focus on the beverage industry, she\'s led nationwide campaigns and high-profile partnerships for Crown Royal and Captain Morgan—creating moments that spark connection, drive engagement, and leave a lasting brand impression.

Experience

1. Brand Account Manager

   Proof Media Mix

   Sep 2023 — Present

   Lead experiential marketing initiatives across North America for CaptainMorgan, and Crown Royal, creating memorable brand experiences thatdrive consumer engagement and brand affinity-Strategize, plan, and execute large-scale events and activations that alignwith brand goals and deliver measurable impact-Manage end-to-end logistics, including venue selection, vendorcoordination, staffing, branded giveaways and onsite execution-Develop and maintain strong client relationships, acting as a key point ofcontact and trusted advisor-Oversee budget management for multiple brands and work streams,ensuring efficient use of resources and maximizing ROI-Create and manage detailed scopes of work (SOWs), timelines, andproduction schedules to ensure flawless execution-Collaborate with cross-functional teams including creative, production, andbrand stakeholders to bring concepts to life-Analyze post-event performance and insights to continuously improvestrategy and execution-Leveraged existing industry relationships to generate new businessopportunities and drive revenue growth-Collaborated cross-functionally with internal teams and external agencypartners to concept, plan, and execute best-in-class brand experiences

Education

• University of North Carolina at Charlotte

  Bachelor of Arts (B.A.), Political Science and Communication Studies

  2008 — 2011

Skills

• Organized
• Charity Events
• Email Marketing
• Event Planning
• Administraion
• Social Networking
• Social Media Marketing
• Word Processing
• Public Speaking
• Retail Sales
• Inventory Control
• Verbal & Written Communicator
• Email Marketing Software
• Marketing
• Sales Management
• Microsoft Excel
• Team Building
• Management
• Event Management
• Bartending
• Social Media
• 6 Years in the Hospitality and Beverage Industry
• Communication
• Computer-Savvy
• Food & Beverage
• Leadership
• Customer Service
• Budgeting
• Microsoft Office
• Sales
• Microsoft Word
• Microsoft Technologies
• Mass Email Marketing
• Facebook