Lara Bonomo
Photo Producer @LOFT
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WORK HISTORY
Photo Producer @LOFT
New York, NY, US
PHOTO PRODUCER (ANN TAYLOR, ANN TAYLOR FACTORY, LOFT, LOFT OUTLET, AND LOU & GREY BRANDS)Collaborate with Creative Directors and Art Directors to develop visual branding strategy and vision; assess brand requirements and create action plans to execute on creative vision. Manage sourcing negotiations for editorial photoshoot and still life productions; execute product projects from start to finish, including coordinating photographers, model casting, set design, prop styling, beauty teams, and studio/locations. Optioned models and discovered new talent; negotiated rates across all brands on both the editorial and campaign levels. Secured brand-specific talent to prevent cross-contamination. Orchestrated photo shoots (in studio and on location); managed and maintained budgets, and produced shoot schedules, call sheets, and shot lists. Researched and secured studio/location options (permits and COI). Proactively troubleshooted issues and planned for crew/talent needs to improve efficiency. Managed casting and portfolio reviews of photographers, hair and makeup artists, and models. Attended and participated in creative reviews; delivered recommendations and action plans.
ABOUT LARA BONOMO
PHOTO PRODUCER – BOOKING & CASTING Creative and seasoned Production & Casting professional with over 15 years’ experience championing prestigious fashion brands and supporting publishing goals for industry-leading magazines. Talent for recruiting models who spark interest and connect with target audiences. Solid project management and production skills; orchestrate entire photo shoot lifecycle. Core Competencies: Elevating & Maintaining Brand Image/Presence | Fashion Advertising Casting | Production Project Management Contract Negotiations | Social Media Marketing | Talent Discovery | Photo Shoot Production | Creative Content Ideation Networking & Relationship Building | Creative & Portfolio Reviews | Shoot Schedules, Call Sheets, and Shot Lists
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