Gerard Laroche
Strategic Director @VML
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WORK HISTORY
Strategic Director @VML
DE
Brand Architecture & Brand Leadership in the regional center;• Formulated brand propositions, omnichannel communications, and activation programs;• Directed project teams and workstreams from research to management workshops, ideation, CX mapping, creative realization, budgeting, and timelines;• Work with cross-functional departments to ensure consistency across all CX touchpoints;
EDUCATION
American University of Paris
M.A.
New York Institute of Technology
B.A.
SKILLS
ABOUT GERARD LAROCHE
Passionate strategic planner with 8+ years of experience working in the marketing and advertising industry. At both a global and Pan-European level, I have designed and implemented effective strategies to drive business and marketing success: ranging from digital marketing transformations, brand/product campaigns, brand experience ecosystems, social media programs and more. I am result driven, adaptable, and a motivated team player, in search of new challenges and experiences.
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