Michael Laport

About Michael Laport

Strategic Partner Marketing Leader specializing in high-value alliance ecosystems across the Cloud and Cybersecurity sectors. I focus on bridging the gap between technical product capabilities and business development to drive global demand at scale.Throughout my career, I have focused on orchestrating cross-functional campaigns and partner-led GTM strategies that leverage customer insights to compress sales cycles and maximize ecosystem growth.Current Focus at Palo Alto Networks: I lead the marketing organization for our most strategic hyperscaler and technology alliances, including AWS, Google Cloud, Microsoft Azure, Oracle Cloud, and NVIDIA. My work is centered on three core pillars:> Translating Complexity into Value: I specialize in taking deep technical integrations—from AI-driven security architectures to cloud-native infrastructures—and framing them into \"Joint Value Propositions\" that resonate with C-suite stakeholders and solve real-world customer pain points.> Engineering Programs to create Pipeline: I don’t just build awareness; I build revenue engines. By leveraging Cloud Marketplaces as a primary route-to-market and aligning marketing playbooks with focused sales plays, I ensure our partnerships move beyond \"strategy\" and into measurable, high-velocity transactions.> Data-Driven ABM & Scale: I am a firm believer in the \"Power of And\"—balancing broad-scale demand generation with high-touch, account-based frameworks. This approach recently delivers sustainable ROI by ensuring our partner-focused programs were precisely aligned with sales efforts and customer insights.I believe the future of the cloud ecosystem is defined by those who can bridge the divide between technical innovation and go-to-market excellence. I’m dedicated to building those bridges every day.

Experience

1. Sr Alliance Marketing Manager

   Palo Alto Networks

   May 2021 — Present · Portland, OR, US

Education

• Oregon State University

  B.S., Business Marketing and Information Systems

  2002 — 2006

Skills

• Software as a Service (Saas)
• Business Development
• Digital Marketing
• Marketing Automation
• New Media Marketing
• Email Marketing
• Account Based Marketing
• Product Management
• Web Development
• Integrated Marketing Communications Planning
• Online Advertising
• Social Media
• Sales Enablement
• Program Management
• Marketing
• New Business Development
• Saas
• Account Management
• Start-Ups
• Cloud Computing
• Strategic Negotiations
• Technical Ability
• Product Marketing
• Social Networking
• Event Management
• Adobe Creative Suite
• Collateral Materials Development
• Lead Generation
• Online Marketing
• Solution Selling
• Analytics
• Brand Management
• Marketing Strategy
• Inbound Marketing
• Persuasive Presentations
• Strategic Partnerships
• Entrepreneurship
• Development of Strategic Marketing Plans