Lanyi Zhu

Mixed Methods UX Researcher | ex-PhD, Survey, Market, HCI, Behavior | open to W2 positions right now, willing to relocate

Role
Ux Researcher at Taro
Location
Seattle, WA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Lanyi Zhu

My portfolio: A strong empathetic and proactive researcher moving from Social Science academia to UX Researcher / Behavioral Scientist to pursue greater social impact- 2+ years mixed methods UX Research in product, government, court and NGO setting - 8+ years end-to-end academic research on political behavior, legal institutions, public policy, data ethics and privacy.etc Solid research methods training in both quantitative and qualitative-Quant: R, Python, STATA, SPSS, Surveys, Regressions, Causal Inference, Econometrics, T-Tests / Z-Tests / ANOVA, A/B testing, Text Analysis (Topic Modeling, Sentiment Analysis), Field/Online Experiment-Qual: Usability Testing, In-Depth Interview, Focus Groups, Diary Studies, Journey Mapping, Ethnography, Field Studies, Card Sorting, Benchmark Testing, Log Analysis. Always being open-minded, passionate about understanding users\' needs, desires, behaviors and attitudes and identifying practical solutions to make product design and user experience better.

Experience

  1. Ux Researcher

    Taro

    Oct 2022 — Present · Seattle, WA, US

    The first UX Researcher at Taro, worked closely with cross-functional partners of product managers, designers and software engineers to do mixed-method user-centered research to analyze user behavior, needs and attitudes, derive actionable insights and recommendations for product improvement -Improved matching experience and boosted the daily active user count by advocating for customers, identifying knowledge gaps in understanding user needs through end-to-end custom primary research design and execution, including in-depth interviews, surveys, analyzing and interpreting a mix of qualitative and quantitative data -Improved mobile app product decisions by examining existing insights, designing research studies on user attitudes and behavior, working closely with cross-functional partners of product managers, designers and software engineers -Communicated key business findings and suggestions to stakeholders in compelling and creative ways

Education

  • Tsinghua University

    Juris Master (JD equivalent), Law

  • Nanjing Normal University

    Bachelor's degree, Public Administration, Rank: 1/46, GPA: 3.93

  • University of Washington

    Master's degree, Political Science, Communication in Digital Media (MCDM)

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Lanyi Zhu — Ux Researcher at Taro in Seattle, WA, US | Unifers