Adam Lanteigne

About Adam Lanteigne

Growth marketer who is magnetized by complex, intractable challenges. I deliver my best when building and leading high performing teams through rapid growth and ambiguity. Over 20 years I\'ve honed my craft, increasing scope and impact by earning trust across Nebius, Amazon, Microsoft, BlackBerry and their global partners. I\'ve launched dozens of category-creating hardware and software products for B2B and B2C audiences in intrapreneurially roles. My teams have generated millions of leads, winning millions of customers and over $4B in revenue across hardware, subscription, PaaS and SaaS business models. Every day I help my team and colleagues achieve mastery, autonomy and show up with purpose. We think big, take measured risks, test and reflect, and deliver impact across the entire customer journey.Businesses will not succeed because they produce a great product or service at one point in time, but because the people who work for them believe so deeply in what they do, they consistently deliver their best work.

Experience

1. Advisor

   Goodwork

   Aug 2024 — Present

   Leveraging my 20 years of progressive marketing experience and my current role as an Amazon marketing executive to help build the product marketing foundation, ICP identification, customer journey\'s and go-to-market panning for the agentic startup GoodWork, your AI-led segmentation concierge.

Education

• DeGroote School of Business at McMaster University

  Honors Bachelor of Commerce, Marketing and Business Management

Skills

• Strategy
• Mobile Devices
• Commercialization
• Strategic Planning
• Thinking Outside the Box
• Photography (Still Life, Sports, Portraits)
• Multi-Channel Marketing
• B2b
• Direct Marketing
• Project Management
• Lead Generation
• Marketing
• B2b Marketing
• Business Development
• Digital Marketing
• Relationship Marketing
• Online Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Online Advertising
• Brand Development