Lani Gobaleza
Creative Strategist, Copywriter & Editor
- Role
- Co-founder & Marketing Partnerships at Paru
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Lani Gobaleza
Hi there. I’m a storyteller who works at the intersection of creativity, strategy, and technology. I’ve spent my career writing, producing, and copy editing, helping small businesses and brands — including my own — stay connected. I care about craft, clarity, and using emerging tools thoughtfully and sustainably.Outside of work, I practice chanoyu, the Japanese “way of tea,” which has shaped how I think about presence, detail, and design. I’m also a playwright. My most recent play, Nighttime Julianne, won the Critics’ Award at the 2025 San Diego International Fringe Festival.
Experience
Co-founder & Marketing Partnerships
May 2017 — Present · San Diego, CA, US
PARU is a loose leaf tea and matcha company based in San Diego, CA, focused on offering specialty teas and original blends that highlight underrepresented communities around the world.
Education
University of California, Berkeley
Bachelor of Arts (B.A.), History
2007 — 2011
Meiji Gakuin University
International/Global Studies
2010
Skills
- Education
- History
- Microsoft Office
- Public Speaking
- Research
- Academia
- Microsoft Excel
- Powerpoint
- Community Outreach
- Writing
- Teaching
- Social Media
- Community Theatre
- Project Management
- Academic Tutoring
- Event Planning
- Tutoring
- Secondary Education
- Diversity & Inclusion
- Editing
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