Lanie Ratherdale

About Lanie Ratherdale

I\'m an experienced marketing professional passionate about creating remarkable brand experiences. Throughout my career, I\'ve developed a strong foundation in project management, planning, and consistently delivering outstanding results.I pride myself on my proficiency with various tools and software, including Asana, Microsoft Office, Google Workspace, Adobe Creative Suite, WordPress. and more, which I use to streamline workflows and enhance efficiency in marketing operations.However, what truly distinguishes me is my exceptional teamwork skills. I firmly believe that a cohesive and collaborative team is the key to any successful operation. My ability to inspire and guide cross-functional teams toward a common goal has led to the execution of innovative marketing strategies that leave a lasting impact.With me at the helm, you can count on your marketing initiatives being executed with precision and benefiting from my strategic, cohesive, and motivating approach. Whether it\'s turning concepts into reality or optimizing existing processes, I\'m here to elevate your marketing operations to new heights.

Experience

1. VP, Marketing Operations

   Atlantic Coast Mortgage

   Dec 2024 — Present

   I am a dedicated marketing professional with nearly a decade of experience in the mortgage industry, specializing in creating impactful brand experiences that resonate with consumers, realtors, and industry partners. Since starting as a Marketing Coordinator in 2015, I’ve grown into a leadership role where I drive strategic initiatives, optimize operations, and mentor teams to deliver exceptional results.At Atlantic Coast Mortgage, I’ve made it my mission to build and refine marketing systems that streamline workflows and enhance collaboration. From implementing efficient project management processes to developing compliance-friendly, engaging content, my work ensures that every campaign runs smoothly and connects meaningfully with its audience.A few of my proudest achievements include:Optimizing Marketing Operations: Spearheading streamlined systems and processes that ensure timely, high-impact campaign delivery.Creating Compelling, Compliant Content: Producing consumer- and realtor-facing materials that balance creativity with regulatory standards, from educational flyers to social media campaigns.Fostering Collaboration and Mentorship: Building a supportive, cross-functional environment where teams thrive, grow, and achieve outstanding results.What I love most about my role is the opportunity to bridge the gap between complex mortgage concepts and the people we serve. Whether it’s simplifying borrower communications, supporting realtors, or empowering employees with the resources they need, my focus is always on delivering clarity, trust, and value. Seeing the tangible impact of these efforts—whether in a successful campaign launch or positive feedback from clients—continues to inspire me every day.

Education

• ECPI University

  A.A.S, Computer and Information Science; IT/Business Applications

  2002 — 2004

• Osbourn High School

  Advanced Studies Diploma, Business Administration and Management, General

  1995 — 1998