Lanie Kapsalis

About Lanie Kapsalis

I am passionate about creating engaging content, utilizing social media platforms, executing digital marketing strategies, and capturing breathtaking concert photography, all of which are integral aspects of my career. TikTok provides me the perfect platform to combine all my passions. What began as a casual hobby has now turned into a fun side-hustle while working full-time. On TikTok, I am able to express myself freely through my content and video editing skills, as well as collaborate with various brands and connect with a small but dedicated audience of 46K+ followers. Being a \"fangirl\" from a young age has taught me the importance of building and engaging online communities and how to effectively use social media to promote artists and events. I believe that in the current digital age, it is vital for artists to use social media as a tool to not only gain new followers, but also to actively engage and maintain a connection with their existing fanbase. In late 2021, I decided to chase a dream that I once thought was impossible: becoming a concert photographer. I\'ve always had a passion for music and photography and I realized that with the help of social media and my understanding of the music industry, I can make it happen. I am excited to continue to grow my portfolio and make a name for myself in the music industry! At the moment, I am pursuing social media management and user-generated content creation full time. I am open to full-time/part-time work, freelance opportunities, and creative projects that align with my passions and previous experience. I love to meet new people and hear new perspectives. Please don’t hesitate to reach out if you want to connect, get to know one other, or discuss the best concert we’ve ever attended!

Experience

1. Content Creator

   TikTok

   Sep 2020 — Present

   Creating content pertaining to travel, concerts, the music industry, etc- Generating creative and compelling video content for personal account with over 41K+ followers and 7.5M+ total likes- Prioritizing analytics and best times to post- Spotting emerging trends and news on social platforms to create fun, engaging videos

Education

• University of Arizona

  Master of Arts - MA, Education

• University of Arizona

  Bachelor of Science - BS, Literacy, Learning and Leadership