Lanie Bayliss
Senior Digital Producer @The MTM Agency
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WORK HISTORY
Senior Digital Producer @The MTM Agency
As a Senior Digital Producer, I lead and deliver a wide range of creative and digital projects and retainers, from smaller initiatives to complex, large-scale web builds. I take ownership of projects end-to-end, ensuring they are delivered efficiently, on time, and to a high standard.I act as an account manager for key clients, building strong relationships and overseeing the successful delivery of work across multiple touchpoints. Sitting within the SEO and wider digital teams, I play a central role in aligning departments to ensure projects run smoothly, efficiently, and collaboratively.Beyond project delivery, I also oversee ongoing post-launch support, driving continuous optimisation, client growth, and long-term performance improvements.I have experience working across a range of branding, SEO, and digital web briefs, and I am proficient in various CMS platforms, including Optimizely (formerly Episerver), Bloomreach, WordPress, Umbraco, Kontent.ai, Sitecore, Wix, and Craft.Some of the clients I work with include INEOS, Equity, INEOS Grenadiers, NHBC, Nautilus, and England Hockey.
EDUCATION
Bath Spa University
Bachelor's degree, Creative Writing & English Literature
The Purbeck School, Wareham
A-Levels and GCSEs
SKILLS
ABOUT LANIE BAYLISS
Senior Digital Producer | Strategy-led | Sustainability-minded.I\'m a Senior Digital Producer passionate about strategy, sustainability, and meaningful digital experiences.I work in a full-service digital marketing agency, delivering end-to-end digital projects across SEO, UX strategy, website content population, and account management. I bridge the gap between ideas and execution, aligning creativity, technology, and client goals to build digital experiences that perform.I regularly lead strategy audits and research-driven campaigns to uncover opportunities for growth and optimisation.Beyond agency life, I run a local Devon-based community focused on small, eco-conscious businesses. Our aim is to grow a like-minded local business community to help them reach wider audiences and champion the importance of shopping local.
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