Lanie Alabanza
Global Design Director, Otw by Vans & Energy Collaborations (Apparel & Accessories) @Vans
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WORK HISTORY
Global Design Director, Otw by Vans & Energy Collaborations (Apparel & Accessories) @Vans
US
Lead global apparel and accessories design for OTW by Vans, the brand’s most elevated expression, shaping seasonal narratives and end-to-end product strategy from concept through commercialization. Define silhouette direction, material innovation, and product architecture to reinforce premium positioning while protecting margin integrity and operational excellence.Spearhead global Energy Collaborations, partnering with cultural leaders, artists, and innovators to translate cultural relevance into commercially viable collections with strong storytelling and scalable execution.Drive cross-functional alignment across design, development, merchandising, marketing, and sourcing to ensure cohesive global launches. Lead and mentor a high-performing design team within a matrixed organization, balancing creative ambition with disciplined delivery.Notable Collaborations / Projects:VANSZA (SZA) · Sterling Ruby’s S.R. Studios. LA. CA · HommeGirls · (Confidential collaborations launching soon)
EDUCATION
Art Institute of CA-SD
Bachelor of Science (BS), Graphic Design
San Diego State University
Graphic Design
ABOUT LANIE ALABANZA
Apparel and Accessories Design Director | Creative and Product Leader | Bridging Culture, Craft and Commercial ImpactWith over 20 years of experience spanning global design leadership and brand founding, I have built teams, launched businesses, and shaped product strategy at the intersection of culture, craft, and commerce.My career began in early streetwear culture at Rocawear before I founded HLZBLZ, one of the pioneering women-owned streetwear brands that helped define a distinct female voice in the market. I later co-founded LABism, a multidisciplinary design agency partnering with global brands to translate cultural insight into scalable, market-ready collections. These entrepreneurial experiences sharpened my ability to balance creative instinct with disciplined execution inside corporate structures.Today, as Global Design Director for OTW by Vans, I lead global apparel and accessories design, driving seasonal concept direction, product strategy, and cross-functional alignment from ideation through commercialization. I focus on translating emerging trends, cultural partnerships, and community insights into product that builds brand heat while delivering long-term commercial growth.I collaborate closely with global marketing, development, sourcing, and executive leadership to deliver innovative collections grounded in margin integrity and storytelling clarity. I’m passionate about building high-performing teams, mentoring emerging designers, and creating product that moves culture Competencies:• Product Strategy and Line Architecture• Cross-Functional Leadership (Design, Development, Merchandising, Sourcing• Seasonal Narrative Development• Brand Elevation and Cultural Positioning• Global Collaboration• Margin-Conscious Design and Commercial Viability• Team Building and Creative Mentorship• Innovation in Materials and Construction• Strategic Partnerships and Philosophy:I believe great design sits at the intersection of culture, craftsmanship, and commercial clarity.
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