Melania Craddock
Steering a high-performance team to reinvent how paper products are delivered to their market.
- Role
- Marketing Director at Domtar
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Melania Craddock
Through a career of progressively challenging assignments and leadership positions, I have learned to look beyond what is happening this moment or this quarter and to focus on what I can do to help the organization, the group, the team or my customer generate sustainable value through innovative new products or creative market solutions. My background of strong technical expertise and B2B marketing leadership make me uniquely capable of delivering real business value.My natural curiosity and problem solving ability allow me to dig deeper to understand complex problems and develop fact-based solutions. Couple this with experience in a collaborative team-based work setting and there isn\'t much that we can\'t accomplish.
Experience
Marketing Director
Jun 2023 — Present · Fort Mill, SC, US
Education
University of Wisconsin-Madison
Excellence in Marketing Certificate Series, Management Institute
Purdue University
Bachelor of Science (BS), Animal and Food Science
Clemson University
Master of Science (MS), Food Science
Purdue University
Bachelor's degree
Skills
- Flexo
- Lean Manufacturing
- Sales
- Forecasting
- Continuous Improvement
- Product Development
- Product Marketing
- Product Innovation
- Business Development
- Marketing Communications
- Packaging Design
- New Business Development
- Intellectual Property
- Leadership
- Food Packaging
- Key Account Management
- Commercialization
- Coatings
- Strategy
- Supply Chain Management
- P&L Management
- Cross-Functional Team Leadership
- Packaging
- Business Strategy
- Extrusion
- Marketing Strategy
- Manufacturing
- Fmcg
- Plastics
- Strategy Development
- Product Management
- Supply Chain
- Marketing Management
- Market Analysis
- Open Innovation
- Fast-Moving Consumer Goods (Fmcg)
- Business Intelligence
- Marketing
- Polymers
- Consumer Products
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