Melania Craddock

Steering a high-performance team to reinvent how paper products are delivered to their market.

Role
Marketing Director at Domtar
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Melania Craddock

Through a career of progressively challenging assignments and leadership positions, I have learned to look beyond what is happening this moment or this quarter and to focus on what I can do to help the organization, the group, the team or my customer generate sustainable value through innovative new products or creative market solutions. My background of strong technical expertise and B2B marketing leadership make me uniquely capable of delivering real business value.My natural curiosity and problem solving ability allow me to dig deeper to understand complex problems and develop fact-based solutions. Couple this with experience in a collaborative team-based work setting and there isn\'t much that we can\'t accomplish.

Experience

  1. Marketing Director

    Domtar

    Jun 2023 — Present · Fort Mill, SC, US

Education

  • University of Wisconsin-Madison

    Excellence in Marketing Certificate Series, Management Institute

  • Purdue University

    Bachelor of Science (BS), Animal and Food Science

  • Clemson University

    Master of Science (MS), Food Science

  • Purdue University

    Bachelor's degree

Skills

  • Flexo
  • Lean Manufacturing
  • Sales
  • Forecasting
  • Continuous Improvement
  • Product Development
  • Product Marketing
  • Product Innovation
  • Business Development
  • Marketing Communications
  • Packaging Design
  • New Business Development
  • Intellectual Property
  • Leadership
  • Food Packaging
  • Key Account Management
  • Commercialization
  • Coatings
  • Strategy
  • Supply Chain Management
  • P&L Management
  • Cross-Functional Team Leadership
  • Packaging
  • Business Strategy
  • Extrusion
  • Marketing Strategy
  • Manufacturing
  • Fmcg
  • Plastics
  • Strategy Development
  • Product Management
  • Supply Chain
  • Marketing Management
  • Market Analysis
  • Open Innovation
  • Fast-Moving Consumer Goods (Fmcg)
  • Business Intelligence
  • Marketing
  • Polymers
  • Consumer Products

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Melania Craddock — Marketing Director at Domtar in Charlotte, NC, US | Unifers