Lani Ha
Senior Manager, Lifecycle Marketing @Acorns
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WORK HISTORY
Senior Manager, Lifecycle Marketing @Acorns
EDUCATION
East Los Angeles College
Associate of Arts - AA, Communication and Media Studies
California State University, Fullerton
Bachelor of Arts - BA, Communications, Advertising
ABOUT LANI HA
Data-driven CRM and lifecycle marketing leader with 5+ years of experience driving growth, retention, and engagement across fintech and SaaS. I specialize in building and optimizing multichannel campaigns (email, push, in-app) with personalized experiences powered by segmentation, automation, and dynamic content using Liquid Logic.My work is deeply rooted in understanding and optimizing the customer lifecycle (from onboarding to re-engagement) to deliver the right message at the right time.At Acorns, I’ve led initiatives that increased new registrations by 45%, reduced churn, streamlined operations by 30%, and more.Braze power user and proud Marketer of the Month (March 2025), with a passion for turning complex problems into high-impact customer experiences.You\'ll often find me with a cup of coffee in my hand and a smile on my face. Let\'s connect!
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