Mario Lang

About Mario Lang

I sit between brand leadership and technology organizations and make them actually work together. At Gap Inc, I lead Brand Enablement for the Gap brand — a role created to embed strategic technology partnership directly within the brand. I translate business priorities into product roadmaps and product constraints into decisions brand leaders can act on. The work spans eight domains — digital commerce, stores, marketing technology, data and AI, loyalty, content, supply chain, and enterprise systems — and touches everything from capital investment cases to RFID rollouts to AI adoption strategy. Before Gap, I led global technology for Tom Ford and Balmain Beauty at Estee Lauder, built the Digital Innovation practice for Tommy Hilfiger and Calvin Klein at PVH Corp, and ran Global Supply Chain operations across both brands. I\'m a trained textile engineer — Diplom Ingenieur from Reutlingen University in Germany — and spent my early career in Production and Product Management at Ralph Lauren and Gap, learning how product actually gets made before leading the technology that transforms how it\'s designed, sold, and delivered.The thread across all of it: I\'ve always worked at the seam between what a business needs and what technology can deliver. I\'ve just gotten better at making that seam invisible.I\'m also deeply invested in AI as a working tool, not a talking point. I design AI-augmented knowledge systems, build AI fluency programs for product teams, and use these tools daily to transform how strategic work gets prepared and delivered.

Experience

1. Senior Director, Brand Enablement - Gap

   Gap Inc.

   Sep 2025 — Present · New York, NY, US

   Brand Enablement is Gap Inc.\'s federated product management function — a structural answer to a measured gap between what the technology organization builds and what brands need to grow. I lead this function for the Gap brand, reporting to the Chief Product Officer.The role is a translation role. I convert brand business strategy into product-ready language and product constraints into business-intelligible tradeoffs. I operate across eight functional domains simultaneously — digital commerce, customer engagement and loyalty, content and creative, store technology, regulatory and compliance, marketing technology, data and insights, and AI and innovation.Day to day, this means- Designing and running the Brand Enablement operating model for Gap — the cadence, forums, and stakeholder relationships that make technology a strategic partner to the brand- Chairing bi-weekly Brand Performance Reviews connecting brand leadership with technology delivery teams- Building technology investment cases that connect brand priorities to capital allocation decisions- Orchestrating across 7+ value streams without direct authority — identifying strategy-to-surface handoff failures before either product team sees them- Translating store operations priorities into technology requirements spanning RFID, connected store experiences, electronic signage, and omni-channel fulfillment- Leading AI fluency and innovation enablement across the product organization — experimentation sessions, prompt engineering libraries, enterprise tool adoption research, and a structured AI mastery curriculum for product managers

Education

• Reutlingen University

  Diplom Ingenieur, Textile Technologies and Management

  2001 — 2005

Skills

• Supply Chain
• Denim
• Sourcing
• Sporting Goods
• Footwear
• Wovens
• Tech Packs
• Fashion Design
• Retail
• Outerwear
• Product Management
• Global Sourcing
• Product Development
• Textiles
• Fashion
• Knitwear
• Production Planning
• Apparel
• Management
• Private Label
• Supply Chain Management
• Leather
• Fitting
• Fit
• Target Costing
• Cross-Functional Team Leadership
• Sportswear
• Trend Forecasting
• Textile Industry
• Sewing
• Technical Design
• Pdm
• Sweaters
• Embroidery
• Luxury Goods