Lang Hoyt

About Lang Hoyt

Strategic finance and operations leader with 13 years of experience across corporate finance, strategy, and international consulting, including the last 7 years scaling B2B SaaS companies. Proven track record driving corporate development, GTM strategy, SaaS KPI frameworks, and executive-level decision support. Experienced in strategic finance, GTM alignment, and capital allocation, with additional exposure to M&A diligence and international expansion; recognized for building scalable processes and cross-functional alignment. Focused on strategic finance, corporate development, and BizOps leadership in growth-stage SaaS companies.Currently Director of FP & A at VETRO (Series B SaaS), I lead business modeling, forecasting, and KPI development, partnering with GTM, Product, and Finance leaders to shape strategy, allocate resources, and align the organization. My scope spans forecasting, KPI development, variance analysis, and board-level reporting, with a focus on aligning GTM, Product, and Finance leaders around strategic priorities.Previously at The Wanderlust Group (Series C SaaS marketplace), I advanced from Director of Corporate Development to Head of FP & A & Corp Dev, where I built SaaS KPI frameworks, evaluated acquisitions and strategic investments, and incubated new revenue lines — while owning forecasting and executive decision support. That role solidified my identity as a strategic operator: using finance, corp dev, and cross-functional execution as levers to drive growth.Earlier in my career, I led international market and financial analysis projects across 15+ countries, managing consulting teams and delivering data-driven strategies for multi-million-dollar initiatives. I hold an MBA in Finance & Strategy from UVA Darden.I thrive in roles where I can act as a builder and operator, helping leadership teams unlock growth through a mix of organic initiatives and inorganic levers (M&A, partnerships, pricing, GTM strategy).

Experience

1. Director of Fp & a

   VETRO

   Feb 2024 — Present · Portland, ME, US

   VETRO is a growth equity–backed B2B SaaS company that provides software to plan, design, build, and operate fiber optic networks. Our map-based platform enables broadband providers, ISPs, utilities, and governments to digitize and scale their network operations. Launched in 2017, VETRO is experiencing rapid adoption worldwide, serving customers across North America, Europe, and beyond as demand for high-speed connectivity accelerates. The company is in a rapid growth phase (2x ARR) as we expand internationally and scale operations.Lead financial forecasting, reporting, and board communications through a period of 2x ARR growth, equipping executives and investors with actionable insights.Own the annual budgeting, long-range planning, and capital allocation process, guiding leadership on tradeoffs and resource prioritization.Partner cross-functionally with the GTM team to design sales compensation plans, set quotas, and align incentives with revenue targets.Build ROI and payback models to evaluate new product launches and international expansion, shaping go-to-market and investment decisions.Provide ongoing scenario planning and strategic analysis for the CFO and leadership team, informing decisions on growth, hiring, and spend management.

Education

• Connecticut College

  B.A., Cum Laude, International Relations, Economics, Spanish

  2006 — 2010

• University of Virginia Darden School of Business

  Master of Business Administration (M.B.A.)

  2016 — 2018