Audra Lange
Nonprofit leader. Big believer in the “What if..?” questions, and bringing visions to life based on real budgets and data. Always wondering, always thinking, always listening. LGM32
- Role
- Director of Marketing at Wisconsin Chamber Orchestra
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Audra Lange
I design experiences, strategies, and systems that bring people together. With…
Experience
Director of Marketing
Jun 2022 — Present · Madison, WI, US
Lead all communication and marketing for WCO programs, goals, and priorities. • Design and implement multi-channel communication plans for all programming. • Communicate through the lens of the five-year strategic plan. • Copy writer and editor for content including letters and remarks from Executive Leadership. • Key liaison for media outlets, building strong relationships at the local, regional, and national level. • Identify key obstacles to growth and develop proactive strategies to overcome them. • Hire, train, develop, and evaluate employees while keeping in mind the goals of each individual. • Provide resources for training on brand, tone, and voice for all WCO employees and board members. • Oversee and regularly audit communications, ensuring consistency of brand tone and voice. • Drive deadlines within the organization through project management tactics and detailed calendars. • Report on audience trends, revenue and expenses to Executive Leadership and the Board. • Develop, manage, and report on an annual budget of over • Designer for all print and digital collateral including newsletters, advertisements, emails, and videos. • Webmaster.
Skills
- Press Releases
- Blogging
- Graphic Design
- Art Direction
- Development of Strategic Marketing Plans
- Audience Engagement
- Problem Solving
- Website Updating
- Email Marketing
- Leadership
- Direct Mail
- Social Media Marketing
- Customer Engagement
- Time Management
- Management
- Customer Service
- Sales
- Marketing Strategy
- Newsletters
- Copywriting
- Marketing Communications
- Publicity
- Online Marketing
- Brand Development
- Integrated Marketing
- Editing
- Media Relations
- Arts Administration
- Social Networking
- Digital Marketing
- Nonprofits
- Creative Writing
- Media Planning
- Market Research
- Online Advertising
- Creative Direction
- Web Content Management
- Marketing Management
- Market Planning
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