Laney Tran
Marketing Coordinator at Robinson Bradshaw
- Role
- Marketing Coordinator at Robinson Bradshaw
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Laney Tran
Experienced marketing professional based in Charlotte, North Carolina, with in-house and agency experience in various industries, including legal, nonprofit, property management and more. Immediate past vice president and board member of Charlotte Young Professionals Group, a nonprofit organization that provides more than 380 young professionals with opportunities to grow professionally, cultivate relationships and give back to the Charlotte community.
Experience
Marketing Coordinator
Jan 2024 — Present · Charlotte, NC, US
Lead firmwide attorney and practice group submissions for major legal rankings, including Best Lawyers in America, Best Law Firms, and Super Lawyers.• Manage and review practice group submissions for Chambers USA.• Develop and coordinate content for firm social media, website, and external communications to support visibility and business development.• Oversee firm sponsorship fulfillment and logistics.• Maintain and manage data integrity within the firm’s CRM, tracking client activity and supporting business development efforts.• Manage firm NBA season tickets for client and attorney business development use.• Support the distribution of electronic communications, including client alerts, publications, blog posts, invitations, and website releases.• Contribute to content development for the firm website, social media platforms, and business development pitch materials.• Produce and analyze website performance and engagement reports using Google Analytics and Matomo.• Coordinate CLE accreditation submissions and attendee credit reporting with the North Carolina State Bar.• Assist with client events and entertainment, including CLE programs, golf tournaments (Presidents Cup and U.S. Open), and socials.• Manage promotional inventory, including ordering, tracking, and restocking firm-branded items.
Education
Mississippi State University
Bachelor of Business Administration, B.B.A., Marketing, Business Law and Finance
2016 — 2020
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