Robbie Lane
Strategy, Marketing, Program Management Leader | MBA
- Role
- Senior Membership Strategist at REI
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Robbie Lane
I\'m a results-driven marketing and business generalist who thrives leading cross-functional teams to deliver impact at scale. In a rapidly evolving digital world, I believe in leveraging storytelling, data, and customer insights to drive program execution and strategy. My passion for customer-centric organizations and growth mindset are the catalysts that power my work every day.I have a strong background in-B2C & B2B marketing strategy-Customer lifecycle management-Loyalty & retention marketing-Product marketing -Business casing and customer analytics-Turning customer insights into action-Managing and launching brands, developing brand identity-Overseeing the creation of campaigns, collateral, websites, events, and other brand assets -Leading complex initiatives involving large cross-functional teams -Influencing without authority-Managing direct reportsMy work experience has touched retail, CPG, coffee, social enterprise, non-profit, and technology sectors. I view my career as an experience in life-long learning and personal growth. I embrace every challenge as an opportunity to expand my knowledge, relationships, and worldview - all while delivering exceptional work.Outside of the office you’ll find me skiing, traveling, and producing music.
Experience
Senior Membership Strategist
Feb 2026 — Present · Seattle, WA, US
Education
UW Foster School of Business
Master of Business Administration - Management Science Degree Option (STEM)
2019 — 2021
Occidental College
Bachelor's Degree, Diplomacy and World Affairs
2009 — 2013
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