Lane Olsen
Hand & Stone Massage & Facial Spa @Hand & Stone Massage and Facial Spa
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WORK HISTORY
Hand & Stone Massage & Facial Spa @Hand & Stone Massage and Facial Spa
UT, US
Owner and operator of a high-performing, membership-based wellness franchise generating $1.2M+ in annual revenue. Led end-to-end launch including site selection, lease negotiation, build-out, and staffing.Hold full P&L ownership with responsibility for sales growth, budgeting, forecasting, payroll, and financial controls. Built and led a team of 30+ employees, driving strong customer retention and consistent operating performance.Directed sales strategy, pricing, promotions, and staff training while executing community-based marketing to build local brand trust. Successfully navigated brand acquisition and transition from Massage Green to Hand & Stone while maintaining revenue and member engagement.
SKILLS
ABOUT LANE OLSEN
Senior retail and operations executive with 25+ years of experience leading multi-state organizations, large teams, and complex operations. Former Vice President at Ross Dress for Less with responsibility for $180M+ in annual revenue, overseeing high-volume markets across Texas, Utah, New Mexico, Montana, Nevada, and Wyoming.Since 2015, I have owned and operated a high-performing, membership-based wellness franchise, gaining hands-on experience in full P&L ownership, sales execution, hiring, people development, and customer retention. I successfully led the business through a brand acquisition and transition while maintaining strong operating performance.I bring a unique combination of corporate-scale leadership and entrepreneurial ownership, with a proven track record of building teams, driving execution, and delivering consistent results. I am most effective in roles that value accountability, culture, and operational excellence.
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