Lilian Anekwe

Director, Global Digital Communications @GSK

Hired to set an industry-leading benchmark for editorial content, digital communication and social media at GSK I am editor-in-chief of all newsflow through the global external and internal digital channels of this leading pharmaceutical company I am responsible for continually improving the quality, pace, consistency and impact of all editorial and digital content published to GSK’s most important audiences of 1 million+ people a week, garnering hundreds of thousands of engagements a month I lead a team of 4 content managers and editors to create impactful content and drive social media excellence, optimise performance and professional development I translate the communications priorities of the global leadership team, partner with cross-functional teams and stakeholders to source, create and deliver digital content and campaigns.