Laneé Bridewell
Project Manager, Learning Experience Design @Housecall Pro
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WORK HISTORY
Project Manager, Learning Experience Design @Housecall Pro
Kansas City, MO, US
Developed curriculum and proactive instructional strategy to deliver in-app learning experiences tailored to new user behaviors and optimized through iterative testing and data analysis• Partnered with leaders and subject matter experts to identify learning needs and skill gaps for end-users• Created on-demand instructional videos, quick-reference guides, and walkthroughs for diverse user roles and learning preferences• Led cross-collaborative teams in the end-to-end design and delivery of contextual learning content that improved feature engagement by up to 13% across key areas of the platform• Designed, built, and launched onboarding and self-guided learning initiatives for SaaS users• Owned the implementation and optimization of third-party learning management systems• Led cross-functional projects across engineering, marketing, and product teams to implement customer education tools that align with business goals and support go-to-market initiatives• Reviewed performance metrics and conducted feedback and assessments to measure the effectiveness of education and training programs• Leveraged analytics tools like Amplitude, Tableau, and FullStory to extract insights, refine strategies, uncover emerging trends, and measure business impact• Wrote and tested prompt inputs for machine learning models that power AI-driven learning experiences
EDUCATION
Project Management Institute
Project Management Professional Certificate
University of Missouri-Columbia
Bachelor of Arts - BA, Sociology
University of Missouri-Columbia
Master's of Education, Educational Leadership
ABOUT LANEÉ BRIDEWELL
Operations, Events, and Organizational Development professional with 10+ years of experience leading large-scale programs, coordinating complex logistics, and driving cross-functional execution across nonprofit, education, and SaaS environments. Known for delivering high-impact events and scalable learning and onboarding programs that improve engagement, retention, and organizational performance. At Housecall Pro, led early engagement and user education initiatives across web and mobile platforms, partnering cross-functionally to implement data-driven solutions that increased activation by 6%, Month 1 retention by 9%, and Month 6 retention by 32%. Managed stakeholder-driven projects and operational rollouts that improved engagement by 2%–13% across key product areas. Combines strong event and program operations expertise—including vendor management, budgeting, and logistics—with a foundation in instructional design and data-informed strategy to deliver structured, outcome-driven experiences at scale. Proven ability to translate strategy into execution, from multi-day public events to organizational learning programs.
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