Lane Brady
Humble & Hardworking | Business Strategist at Strategy RED Sports
- Role
- Senior Manager Ecommerce at Equipetail
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Lane Brady
Marketing and Business Strategist with over 5 years of experience in performance marketing, sales generation, digital marketing and team leadership. I excel in surpassing sales targets, managing diverse accounts with integrity, creative strategy, problem solving, new business development, and building strong client relationships. Driven by a commitment to excellence, I approach challenges with optimism, fostering trust and delivering results.
Experience
Senior Manager Ecommerce
Feb 2024 — Present · Anderson, SC, US
Growing and leading eCommerce capabilities for brands and businesses globally while delivering results in Digital Marketing, Social Media Marketing, Branding, and Product Pages.Key areas managed and worked on- Amazon- Walmart- Shopify- TikTok Shop- WordPress- Meta Business Suite- Klaviyo - Helium 10 - JungleScout I help brands and businesses function at a higher rate, drive sales, strengthen user & customer experience, and enhance end-user engagement and satisfaction through in depth competitor analysis and top notch market research to ensure fulfillment of client goals.Day-to-Day management for my clients [but is not limited to]- Weekly Reporting on KPIs- Monthly Reporting and Data Analysis - Creative Strategies: Pertaining to social media, digital advertising, website, and other e-commerce platforms- Branding Strategies: Ensuring clients maintain their brand voice and position through the creation and use of copy and content- Content Creation- Ad Management [Google Advertising, Meta Business Suite]- Email Marketing Campaigns- Website Creation - Lead Generation - Influencer Partnerships- Online Customer Experience Updates- Bullet Points + DescriptionsAdditionally aided in the launch of ecto Lifestyle, which officially released its products in June of 2024. This has been a tedious, 5-year journey that consisted of years of testing and gathering consumer feedback, as well as building a brand and loyal group of followers for products that, until now, did not exist. Worked directly with the founder and former President of Home Depot Canada as well as a highly skilled Product Development team.
Education
Tri-County Technical College
Marketing
2017 — 2018
NewSpring Leadership College
Ministry Leadership
2014 — 2015
Trident Technical College
Marketing
2016 — 2017
Anderson University (SC)
Christian Studies
2018 — 2019
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