Lane Sorgen
Executive Vice President Dealer Systems @Quisitive
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WORK HISTORY
Executive Vice President Dealer Systems @Quisitive
I lead a newly formed global business unit and one of Quisitive’s most significant growth initiatives. Dealer Systems represents our largest single expansion opportunity, combining product innovation, professional services, and long-term recurring revenue into a unified platform purpose-built for dealers.I have been involved in this opportunity from its earliest conception—before it existed as a product or a business. From initial vision to market execution, I now hold end-to-end accountability for turning Dealer Systems into a scalable, global growth engine for Quisitive.My role uniquely brings together my background across product management, marketing, sales, channel leadership, professional services delivery, and business strategy, with responsibility spanning:• Product & Platform Leadership: Own the vision, roadmap, and execution for Dealer Systems as a holistic product.• Go-to-Market & Marketing: Define positioning, messaging, packaging, and market strategy to successfully introduce and scale a new product category.• Sales & Revenue Ownership: Lead selling motions, with accountability for new logo acquisition, project-based professional services, and long-term recurring revenue growth.• Channel & Ecosystem Strategy: Build and scale dealer-focused channels and alliances, expanding the reach and adoption of Dealer Systems globally.• Business Strategy & Expansion: Drive Dealer Systems as the foundational platform that unlocks broader Quisitive offerings; data, AI, security, modern workplace, and cloud professional services.Dealer Systems is more than a product. it is a platform strategy. By providing the foundational system dealers operate on, we create durable, long-term relationships and open the door to meaningful transformation across every dimension of their business. We are already executing globally, and this role exists to ensure we scale with purpose, speed, and impact.
EDUCATION
Harvard Business School
Strategic Negotiations: Dealmaking for the Long Term
Delta State University
BA, Computer Info. Systems & Accounting
Christian Brothers University
MBA, Finance
ABOUT LANE SORGEN
I am an executive growth leader trusted to build, transform, and scale SaaS, product, and professional services businesses. Known for stepping into the company’s most critical growth moments and aligning strategy, execution, and people to deliver results.At Quisitive, I’ve been repeatedly asked to lead the company’s most important growth priorities—turning around challenged businesses, architecting a unified go-to-market engine, and most recently leading the creation and scale of a new global Dealer Systems platform. My work spans SaaS product strategy, enterprise and mid-market sales, professional services delivery, IP development, channel strategy, and revenue leadership—because durable growth requires these systems to work together.Earlier in my career at Microsoft, I led multi-billion-dollar businesses and teams of up to 450 across sales, services, marketing, and engineering. I helped pioneer Microsoft’s earliest cloud partnerships, shaped go-to-market models that became global standards, and built organizations that consistently delivered category-leading growth. Across both Microsoft and Quisitive, the common thread has been building high-performance leaders and teams capable of executing through change.CORE AREAS OF LEADERSHIPSaaS & Platform Growth | Product Management | Go-to-Market Strategy | Sales Leadership | Professional Services Delivery | Channel & Partner Ecosystems | Business TransformationSELECTED CAREER HIGHLIGHTS• Led the turnaround of Quisitive’s Global Business Applications unit and later served as CRO to architect the company’s first unified go-to-market engine—reversing multi-year revenue contraction and positioning the company for private equity acquisition• Selected to lead Dealer Systems, Quisitive’s largest growth initiative, combining SaaS, professional services, and recurring revenue into a global platform strategy• Orchestrated Microsoft’s first cloud partnership, including its first multi-year agreement and largest cloud deal to date; co-authored the strategy and built the team that secured Microsoft’s first $2B telco cloud partnership• Inspired teams to deliver the highest U.S. cloud sales growth across multiple years and the highest U.S. cloud consumption over a four-year period• Re-envisioned and led implementation of Microsoft’s U.S. small and mid-market sales organization• Built high-performance cultures that finished in the top one-third of U.S. results in 16 of 20 years
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