Lane Persky
- Role
- Chief Marketing Officer at Rotor Clip
- Location
- Wilmette, IL, US
- LinkedIn followers
- 500 followers
About Lane Persky
Lane Persky • l••••••••@gmail.com With over 20 years of experience in B2B…
Experience
Chief Marketing Officer
Sep 2021 — Present · NJ, US
As the Chief Marketing Officer at Rotor Clip, I spearhead implementation, revitalization and launch of the company\'s global marketing strategy. This has involved a comprehensive overhaul of the brand identity, the marketing team, and active contribution to global organizational strategy and change management. Key achievements have included:• Successfully implemented a global marketing strategy focused on rejuvenating the brand. This encompassed increasing brand recognition, realigning and updating value propositions, and launching new global marketing campaigns that have solidified Rotor Clip\'s position as the market leader.• Established a dynamic global marketing team capable of supporting the strategy. The team specializes in content creation, digital marketing, tradeshow and event planning, graphic and multimedia creation, as well as the localization of content and materials.• Led the development and relaunch of a new global website. The website is strategically positioned for SEO leadership, thought leadership, and effective lead generation.• Designed and executed lead generation campaigns to effectively drive new contact creation and guide leads through the sales funnel.
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