Landon Orrand

About Landon Orrand

Passionate about shaping digital narratives, I bring a diverse skill set across B2B and B2C industries, including eCommerce, healthcare, and small business marketing. I have experience in driving growth through data-driven strategies, content optimization, and creative marketing growth campaigns.In my previous role in the textile industry (ecommerce), I managed Amazon storefronts, developed product content, and led social media and influencer campaigns that boosted brand visibility and sales. I also worked with platforms like Syndigo to optimize product listings across multiple retailers.Currently, as a Marketing Specialist at Premier Inc, I focus on supplier and applied sciences growth, leading omni-channel campaigns, generating leads, and creating content for social, email, and video platforms. Driving My work bridges digital strategy with impactful content to drive measurable results.Additionally, I own Highlander Creative, where I capture lifestyle photography. I also help small businesses with marketing strategies, photography, and branding, combining creative and strategic approaches to elevate their presence and connect with customers. Find me on Instagram @HighlanderCreative! Let\'s connect!

Experience

1. Marketing Specialist

   Premier Inc.

   Oct 2024 — Present · Charlotte, NC, US

   Supports the Applied Sciences division by developing and executing strategic marketing initiatives that generate leads and highlight the impact of research and partnerships. Responsibilities span campaign management, content creation, ABM, and digital marketing, bringing visibility to publications, case studies, success stories, and tradeshow events across the healthcare, HEOR, life sciences, and medtech spaces.Manages end-to-end growth marketing campaigns including social media, internal/external newsletters, digital ads, and event promotions ensuring messaging aligns with business priorities and resonates with target audiences ranging from directors to C-suite leaders. Collaborates closely with internal stakeholders and external partners to translate complex research into engaging, accessible content that drives awareness, engagement, and new opportunities for Premier.Passionate about using creativity and data-driven strategy to tell compelling stories, amplify the incredible work of teams, and strengthen Premier’s position as a leader in healthcare transformation.

Education

• Pfeiffer University

  Bachelor of Arts in Visual Communications, Studio Art, Elementary Education, Communications