Landon Colvig
Data Architect | AI & Data Strategy for Marketing Agencies
- Role
- Lead Consultant at Dayta Analytics
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Landon Colvig
If your agency is doing over $250k/month in ad spend without a data warehouse, you\'re in…
Experience
Lead Consultant
Jan 2024 — Present · US
Revenue Growth: Cultivated new business opportunities through consultative sales approaches and relationship building. Positioning Dayta Analytics to solve critical business challenges, resulting in expanded client portfolio and increased service adoption among existing accounts.• Client Ad Performance: Analyzing client marketing data to identify efficiency opportunities for businesses with significant ad spend. Implemented targeted strategies that reduced Customer Acquisition Cost (CAC) by 60% within three weeks for a client investing $1M monthly in advertising, dramatically improving their marketing ROI.• Client Data Operations: Leading a specialized team of engineers and analysts to deliver high-impact business intelligence solutions across multiple industries. Establishing streamlined processes and quality assurance protocols that consistently meet project milestones while maintaining excellence in client deliverables.• Client Business Intelligence: Spearheading the development of custom business dashboards and data lake architectures that eliminate manual reporting bottlenecks. These solutions now collectively save clients hundreds of labor hours weekly in data processing time, enabling faster decision-making and allowing teams to focus on strategic growth initiatives.
Education
Mohave Community College
Associate of Arts - AA
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