Landis Smithers

About Landis Smithers

I have never been the obvious choice.This is probably what has made me the best kind of change agent : I bring new ideas, fresh voices, and consumer-focused visions to brands.I know how to take aspiration and make it attainable. I know how to take heritage and make it modern. I know how to bring the right team to the table,guiding and growing their talents to unified and powerful in-market results.I have never been the obvious choice. But I have often been called \"our best decision”-As a Creative Director, my role is to place brands into the cultural conversation. With consistent creative initiatives born from the DNA of a brand, I create a pulse to the story that consumers hear, and that in turn creates interest, intent, and loyalty.My teams work across content, product, and experiences to bring as many non-traditional touch points to life as possible, broadening beyond traditional marketing in order to continuously evolve a brand’s profile and standing. From traditional mass brands (Old Navy, Pepsi) to disruptive cultural players (Playboy, Grindr, The Standard), I tell a brand’s story in ways most don’t anticipate. And that’s why it works.

Experience

1. Executive Creative Director (Consulting), Bhldn at Anthropologie

   Anthropologie

   Jun 2019 — Present · New York, NY, US

   Brought in to relaunch Anthropologie’s storied bridal division, BHLDN, the team is in the midst of re-imagining everything from product to content to collaborations, while hosting “behind the veil” experiences from the home office.

Education

• Cornell University

  Bachelor's Degree, english / social anthropology

  1987 — 1991

• Strake Jesuit College Preparatory

  High School

  1983 — 1987