Lan Deal
Product Leader I Advisor I Product Marketing Addict I Brand and Channel Strategist I Open to explore Southeast Asian Market
- Role
- Product Marketing Manager at Exemplis LLC
- Location
- Corona, CA, US
- LinkedIn followers
- 500 followers
About Lan Deal
The only way to do great work is to love what you do.” I believe that great products don’t happen by chance – it’s exceptional vision and leadership that truly makes a difference. I have been fortunate in my 20+ year career to work internationally around the globe with incredible companies and brands including BMW Group, Hugo Boss, Bosch and Siemens Home Appliances and Jacuzzi.My multi-culture background gives me a unique edge to identified and unraveled key customer needs. And through passion I am leading and motivating high performance cross functional teams to deliver user centered products and innovations on behalf of customers.Thorough my career, I have taken new disruptive high-end products from concept to multimillion-dollar revenue. I have proven track record in operating complex P&L, built and managed product portfolio sized from $10M to $500M.I know how to tell a compelling brand-to-product story that resonates with end-user needs. I have managed multimillion-dollar marketing budget and developed program and strategy to gain market share and cementing product highest ranking year over year to maintaining industry leadership.What I have learn over the year is that I thrive in situation of uncertainty and foundation building. With my curiosity and adaptability, I am seeing every experience as a new way to adopt a skill, learn a lesson, or walk away with a new story. Things I love learning about: Product Development I Process and System Design I Data Science I Innovation Process I Design and Art I Psychology I Philosophy I EthicsMultilingual: English, German, Vietnamese, Russian
Experience
Product Marketing Manager
Mar 2022 — Present · Cypress, CA, US
Education
Bauhaus-Universität Weimar
Architecture
1999 — 2001
Baden-Wuerttemberg Cooperative State University (DHBW)
Double Degree: Diplom-Betriebswirtin / BA (hons) in International Business, International Business / Marketing
2001 — 2004
Skills
- Customer Insight
- Marketing Management
- Market Analysis
- Marketing
- Consumer Marketing
- Trade Shows
- International Project Management
- Product Launch
- Market Research
- International Marketing
- Marketing Communications
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
- Product Innovation
- Fashion
- Process Improvement
- Consumer Products
- Management
- Pricing
- Strategic Planning
- P&L Management
- Product Management
- Process Management
- Leadership
- Strategic Communications
- Product Development
- Luxury Goods
- Competitive Analysis
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