Lance Burton

About Lance Burton

As the Vice President of Marketing and Digital Strategy at Remington Hospitality, I oversee the marketing performance strategy for a portfolio of branded, boutique, luxury, and independent hotels, with a mission to improve market share, drive revenue performance, and reduce distribution costs. With over 18 years of hospitality marketing experience, I have developed and implemented online and offline marketing strategies across various channels, platforms, and media, with cumulative marketing budgets of over $1M annually.I lead the relationships with agencies that execute PPC/Digital Media campaigns, website optimization, email marketing, and social media posting, and I serve as the liaison to stakeholders at all levels, including hotel teams, corporate executives, and franchise owners. I also leverage my analytical acumen and certifications in digital marketing, Google analytics, and project management to track and measure KPIs, prioritize new programs, and share standard methodologies with the broader marketing team and key partners. I am passionate about growing the online presence of hotels and creating innovative and engaging campaigns that resonate with consumers and drive conversions.

Experience

1. Vice President of Marketing & Digital Strategy

   Remington Hospitality

   Jan 2026 — Present

Education

• Arizona State University

  Bachelor of Arts - BA, Journalism

Skills

• Hospitality Industry
• Travel
• Published Author
• Html Emails
• Leadership
• Local Search
• Social Media
• Google Analytics
• Public Relations
• Tourism
• Analytical Abilities
• Marketing
• Digital Marketing
• Trade Shows
• Collaborative
• Marketing Communications
• Online Marketing
• Regional Planning
• Hospitality
• Resorts
• Hotels
• Social Media Marketing
• Cross-Functional Team Leadership
• Email Marketing
• Marketing Strategy
• Luxury Travel
• Html
• Analytical Skills
• Strategic Leadership
• People Development
• Business Acumen
• E-Commerce
• Yield Management
• Revenue Analysis