Lance Shoulders
Strategic Business Leader | ESG Advisor | Marketing Strategist | Supply Chain Executive | Value Creator | Sherpa | StoryTeller
- Role
- Marketing Advisor at Bridge House Advisors
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Lance Shoulders
Strategic leader with extensive business knowledge ranging from crafting customers ownable market position to how their supply chains should operate. Ability to set the strategic direction with the deep delivery experience to make sure financial and operating outcomes are achieved- Excellent communicator/facilitator applied to understand business models and value levers across x-industries: manufacturing, distribution/logistics, specialty finance, software & services - Full suite of results-oriented skills: business case development and performance measurement tracking - Organizationally agile working in start-up companies up through multi-billion dollar organizations with team responsibilities from 2 to 150 people - Go-to executive tapped to lead most challenging projects and programs which required fostering relationships with key internal and external stakeholdersAreas of Expertise- Business Strategy: Market Segmentation, Operating Model Design, Value Creation - Marketing Strategy: Brand Strategy, Customer/Competitive Insights, Market Positioning, Ownable Voice & Messaging - Supply Chain: Sales & Operations Planning, Demand/Supply Planning, Distribution - Product Management: Pricing, Master Data Management - Operations: Order-to-Cash, Procure-to-Pay
Experience
Marketing Advisor
Aug 2025 — Present · Atlanta, GA, US
Marketing Strategy and execution responsibilities for Bridge House Advisors. A full-service ESG and Sustainability advisory firm dedicated to building relationships with middle and upper market private equity firms and their portfolio companies.
Education
Washington University in St. Louis
B.S., Chemical Engineering
1989 — 1993
Skills
- Strategy
- Management Consulting
- Program Management
- Supply Chain Management
- Management
- Supply Chain
- Product Management
- Cross-Functional Team Leadership
- Supply Chain Optimization
- Logistics
- Business Process Improvement
- Pricing
- Process Improvement
- Operations Management
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