Lance Senoyuit

About Lance Senoyuit

Financial Services executive and AI strategist with 25+ years driving digital transformation across Banking, Capital Markets, and Insurance. Currently leading SAP\'s Financial Services Industry Advisory practice for North America and Canada.What I Do:I help financial institutions reimagine their business models through strategic technology adoption—particularly AI, Machine Learning, Generative AI, and Large Language Models. My approach prioritizes business outcomes and customer-centricity, delivering strategies that accelerate revenue growth while reducing costs.My Expertise:Enterprise transformation and business model innovationAI/ML strategy and implementation in financial servicesExecutive advisory and C-suite engagementRevenue growth and operational efficiency optimizationDigital banking and customer experience designAt SAP, I partner with clients to navigate evolving customer behaviors, enter new markets through digital channels, and deliver exceptional service across the value chain.Beyond Work:Lacrosse coach, basketball official, and active community volunteer committed to making an impact beyond the corporate sphere.Let\'s connect if you\'re exploring digital transformation, AI strategy, or looking to reimagine how technology can drive business value in financial services.

Experience

1. Sr Principal, Industry Executive Consultant, Financial Services

   SAP

   Jul 2020 — Present · Cleveland, OH, US

   Lead Financial Services strategy for SAP\'s Industry Advisory group across Banking, Capital Markets, and Insurance in North America and Canada. Responsible for driving $100M+ in Annual Contract Value through thought leadership, deal execution, and executive engagement.Sales Enablement & Deal SupportSupport 200+ Account Executives across Large Enterprise, Corporate, Middle Market, and Digital segments. Provide industry enablement, lead C-level meetings, craft RFP strategies, and accelerate deal velocity through solution positioning and executive engagement.Event & Market StrategyOwn conference strategy, sales, marketing, and presentations for American Banker Digital Banking, ITC, SAP Sapphire, Money20/20, and major industry events. Drive lead generation and brand positioning at scale.AI & Transformation LeadershipLead SAP\'s AI Tiger team for Financial Services, championing AI, Machine Learning, Generative AI, and Large Language Models (LLMs). Translate emerging technologies into business value for C-suite executives.Customer Success & Thought LeadershipBuild and lead customer advisory councils and reference programs. Position SAP through speaking engagements, content creation, and strategic partnerships. Support executive steering committees for key accounts and drive demand generation strategies.

Education

• Youngstown State University

  Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services

  1988 — 1993

• Cleveland State University

  MBA, Finance and Financial Management Services

  1997 — 1999

• Consumer Bankers Association

  Graduate School of Retail Bank Management, Executive Management

  2001 — 2004

• University of Georgia - Terry College of Business

  Certificate of Financial Planning, Financial Planning and Services

  2008 — 2010

Skills

• Call Centers
• Business Development
• Wealth Management
• Consumer Lending
• Call Center
• Management
• Relationship Management
• Portfolio Management
• Territory Management
• Loans
• Team Leadership
• Strategy
• Sales
• Process Improvement
• Commercial Banking
• Coaching
• Leadership
• Insurance
• Strategic Planning
• Small Business Lending
• Investments
• Forecasting
• Retail Banking
• Customer Service
• Analysis
• Private Banking
• Credit
• Income Statement
• Consulting
• Commercial Lending
• Cash Management
• Credit Analysis
• Business Expansion
• Banking
• Mutual Funds
• Risk Management
• Financial Analysis
• Human Resources
• Mergers & Acquisitions
• Consolidation