Lance Melnichenko
Director - Next Gen Lawnscapes and Grass Seed at Scotts
- Role
- Director of Next Gen Lawnscapes at The Scotts Miracle-Gro Company
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Lance Melnichenko
Specialties: Brand Positioning, Brand/Product Management, Consulting, Competitive Analysis, S.W.O.T. Analysis, Industry Analysis, Strategy, Strategic Management, Advertising Management, Integrated Marketing Communication
Experience
Director of Next Gen Lawnscapes
The Scotts Miracle-Gro Company
Aug 2023 — Present
Education
Ohio University
BA, Marketing, Management and Strategic Leadership
2003 — 2007
TCU Neeley School of Business
MBA, Marketing - Brand Management
2009 — 2011
Skills
- Marketing Research
- Business Strategy
- Sales Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- Marketing
- Training
- Product Marketing
- Management Consulting
- Sales
- Product Development
- Analysis
- Data Analysis
- Product Launch
- Segmentation
- Budgets
- Coaching
- Customer Insight
- Leadership
- Management
- Sales Operations
- Competitive Analysis
- Market Research
- Project Management
- Market Planning
- Budgeting
- Negotiation
- Marketing Management
- Market Analysis
- Integrated Marketing
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