Lance Mah

Licensed Realtor @Coldwell Banker

San Diego, CA, US

I had the honor of working under Thomas Holmes, owner of The Holmes Real Estate Team. In a tough market like San Diego, CA, it takes an individual with tenacity, character, and savviness to create their own success. With over 300M in sales, Tom dominates the downtown real estate market.Tom took me on as a mentee, working one-on-one on a daily basis. He did not hold back, throwing me head first into the 360 sales cycle of real estate. It is hard to convey the level of wisdom that Tom has instilled in me, and I still catch myself using golden nuggets of sales that I learned from watching Tom work. Tom also put me in contact with the legendary RE coaches, Tom Ferry and Bill Pipes, who ingrained in me the value of psychology in sales. As a Real Estate Agent, success hinges on the ability to consistently generate and convert leads. Achieving this requires a structured system for outreach, follow-up, and deal closure. As a newly licensed agent operating with limited resources, I prioritized direct outbound lead generation, focusing specifically on expired listings. This lead source presents highly motivated sellers and offers shorter conversion cycles; however, it is also one of the most competitive avenues in the industry.When listing contracts expire, hundreds of agents begin contacting property owners as early as 8:00 AM, all looking to secure the listing. In a market with approximately licensed agents in San Diego County, excelling in this space demands advanced sales skills and a strategic approach. Through my experience with expired listings, I have become well versed with high level sales techniques and lead conversion- Closed 2 solo deals in first 6 months through direct outbound lead generation and follow up- Applied advanced sales techniques such as NLP, pattern interrupt, and reverse selling to set appointments- Utilized CRM tools to track leads, manage follow-ups, and maintain an organized sales pipeline

San Diego State University

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services