Lance Jones
Accomplished Director, Brand & Marketing Design | Multidisciplinary Artist and Creative Leader in Fine Art, Design, and Media
- Role
- Director, Brand & Marketing Design at The Old State
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Lance Jones
I’m a multidisciplinary creative leader with extensive experience guiding brand…
Experience
Director, Brand & Marketing Design
Jan 2024 — Present · Dallas, TX, US
Elevating brands through strategic design, clear storytelling, and uncompromising craft.As Director of Brand & Marketing Design, I shape the creative vision and brand strategy for The Old State’s clients, leading design initiatives that connect craft with measurable impact. My role blends the responsibilities of a Creative Director and brand strategist, guiding teams, elevating ideas, and ensuring every touchpoint communicates with clarity and distinction.Key Contributions• Define and direct brand identity systems, marketing campaigns, and digital experiences across industries ranging from hospitality and real estate to technology and consumer products.• Lead cross-disciplinary collaboration between strategy, design, development, and content to deliver cohesive, high-performing creative solutions.• Mentor and manage designers, instilling high standards of craft while fostering an environment of experimentation, growth, and accountability.• Oversee end-to-end creative execution, concepting, art direction, photography, video, and production; ensuring work is both innovative and strategically grounded.• Serve as the primary creative partner to executive stakeholders, articulating complex design and brand decisions in a way that builds trust and alignment.• Champion design excellence through expertise in typography, color, composition, and digital responsiveness, raising the bar for both agency output and client expectations.
Education
University of North Texas
Associate of Arts - AA, Drawing & Painting/Graphic Design
1993 — 1997
Skills
- Image
- Creative Direction
- Painting
- Illustration
- Illustrator
- Interaction Design
- Fine Art
- Photography
- Drawing
- Film
- Pixels
- Video
- User Interface Design
- Mobile Applications
- Online Advertising
- User Experience
- Web Design
- Websites
- Short Films
- Advertising
- Art
- Brand Development
- Art Direction
- Logo Design
- Adobe Creative Suite
- Posters
- Graphic Design
- Branding
- Concept Development
- Interactive Advertising
- Banners
- Graphics
- Image Manipulation
- Typography
- Layout
- Photoshop
- After Effects
- Visual Communication
- Mac
- Dreamweaver
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