Lance Hester
Email Marketing Manager
- Role
- Marketing Channel Specialist at First Command Financial Services, Inc.
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Lance Hester
Innovative Marketing Manager with proven success in running email marketing campaigns and increasing performance for Google Business Profiles. I enjoy directing marketing content that’s customized to the audience\'s mindset and environment. My passion lies in combining the perspectives of product owners, subject matter experts, engineers, creative writers and designers into a unified, persuasive story. A story that’s consistent yet tailored to the delivery channel.Specialties: Email marketing, Google Business Profiles, project management, product marketing support, online learning, multimedia direction, writing, editing, experiential marketing, vendor management, brand compliance, Web consulting and strategy, Web traffic analysis, streaming video management, information architecture, digital asset management, event marketing, process documentation
Experience
Marketing Channel Specialist
First Command Financial Services, Inc.
Nov 2024 — Present
I proudly serve military families through Salesforce Marketing Cloud and Salesforce Financial Services Cloud CRM.
Education
The University of Texas at Austin
Bachelor's Degree, Journalism
Skills
- Management
- Email Marketing
- Marketing
- Editing
- Brand Management
- Event Planning
- E-Learning
- Digital Asset Management
- Relationship Marketing
- Documentations
- Integrated Marketing
- Vendor Management
- Project Management
- Information Architecture
- Strategy
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