Lance E. Osborne
- Role
- Product Marketing Director at Acxiom
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lance E. Osborne
Strategic B2B marketer with 15+ years of experience leading go-to-market strategy…
Experience
Product Marketing Director
Oct 2022 — Present
If product managers are the parents of products and services, product marketing managers are the favorite uncles: the best listeners (to the market and channels,) the most empathetic, the most creative, the most effective communicators, and the best at building holistic strategies for getting \"the baby\" through multiple graduations (launches) and into successful careers/vocation.
Skills
- Direct Marketing
- Customer Acquisition
- Strategic Marketing Planning
- Digital Marketing
- Retention and Wallet-Share
- Social Media Marketing
- Young Adult Literature
- Positioning / Messaging
- Lead Generation / Advertising / PR
- Dialogue Marketing/Trust Building
- Sales & Communication Channel Optimization
- Columnist/Blogger/Author (White Papers, Etc)
- Industry Analyst Relations
- Client Facing
- Statistical Trend Analysis & Forecasting
- Strategic Planning
- Guerrilla Marketing /Social Media Utilization
- Product Management / Usability
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