Lance King

About Lance King

Many companies fund our wellness programs using existing HR, benefits, or wellness budgets. In many cases, the investment is tax-deductible, and some organizations even reduce payroll taxes depending on how the program is structured. We always recommend confirming the specifics with your CPA or benefits advisor—but our role is to design a program that fits cleanly inside those frameworks. I’ve spent the past 20+ years coaching men and women in fitness, nutrition, and mindset. What began as one-on-one training has evolved into XFIT Coaching—a corporate wellness company built to help organizations improve performance, retention, and productivity at scale.XFIT Coaching helps companies design wellness programs that actually work. We combine practical nutrition education, simple fitness strategies, and structured accountability into a four-phase framework that supports employee health while directly improving engagement and output at work.Our programs have helped employees reduce stress, avoid burnout, and show up with more consistent energy—at work and at home. The results are measurable, because we build systems that fit real people, not generic wellness checklists.What differentiates us: • A GPS-based nutrition method that simplifies eating for energy, focus, and consistency • Gamified accountability through our FitGO challenges that drive participation • A four-phase roadmap that moves employees from “stuck” to high-performing • Seamless integration with existing HR and benefits systemsThis mission is personal. After leaving a career in enterprise sales, I built XFIT Coaching from the ground up to scale my impact beyond individuals and into organizations. As a father of six, I’ve seen firsthand the cost of stress, fatigue, and burnout—and the difference sustainable wellness systems can make.Today, we partner with HR leaders and executives who want the real ROI of wellness: stronger culture, improved retention, and employees who perform better at work while living better at home.

Experience

1. Corporate Performance & Energy Consultant Founder, Xfit Coaching

   Xfit Corporate

   Jan 2022 — Present · US

   XFIT Coaching helps organizations improve energy, focus, and performance through practical nutrition and movement systems designed for real workweeks.Most workplace wellness programs add more tasks. We simplify. Our approach aligns nutrition, exercise, and recovery with how busy professionals actually live and work—reducing burnout, improving consistency, and supporting long-term performance.Our work often begins with quarterly performance reset presentations for leadership teams and staff, and can scale into ongoing group coaching, executive support, and customized nutrition and training programs.XFIT Coaching is built on proven systems, clear accountability, and real-world application—helping individuals and organizations show up stronger, think clearer, and perform better without extremes.Core Services• Quarterly Performance & Energy Presentations• Group & Executive Coaching• Nutrition & Exercise Planning• Ongoing Performance Support Programs

Education

• Brigham Young University

  Undergraduate-Generals, Business/Commerce, General

  2008 — 2010

• Idaho State University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2012 — 2014

• Brigham Young University - Idaho

  Bachelor’s Degree, Business Management, Finance and Economics Emphasis

  2010 — 2012

• Salt Lake Community College

  Associate's degree, Business

  2007 — 2008